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Digcast 031 – Resumo do livro As Armas da Persuasão, de Robert Cialdini

Digcast 031 – Resumo do livro As Armas da Persuasão, de Robert Cialdini

Uma competência essencial para quem trabalha com comunicação, marketing e vendas é a persuasão, o poder de influenciar as pessoas. Neste episódio, Felipe Pereira apresenta um resumo do livro As Armas da Persuasão, de Robert Cialdini, uma leitura obrigatória sobre esse tema.

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